Window displays for vacant premises at Plaza Éboli shopping mall

Year: 2013. Location: Madrid.

Escaparates para locales vacíos C.C Plaza Éboli 1 Escaparates para locales vacíos C.C Plaza Éboli 2 Escaparates para locales vacíos C.C Plaza Éboli 3 Escaparates para locales vacíos C.C Plaza Éboli 4 Escaparates para locales vacíos C.C Plaza Éboli 5 Escaparates para locales vacíos C.C Plaza Éboli 6 Escaparates para locales vacíos C.C Plaza Éboli 7 Escaparates para locales vacíos C.C Plaza Éboli 8

The owners and management of Plaza Éboli shopping mall have once again placed their trust in us to translate the fashion positioning of the shopping mall to the shopping experience of all of their customers.

What is the medium? The shop windows of a vacant premises that were formerly owned by a well-known fashion brand.

We created a new image based on two basic elements:

1) The lock and

2) The shop windows.

There is nothing worse for a shopping mall than the feeling one gets when one passes outlets with a lock on the entrance and empty shop windows with the lights switched off. We solved the first problem by creating a fake door based on our own illustration printed on reboard. For the windows, we did an artistic job using points of colour, fashion design and composition. The result, an eye-grabbing “fashion garden”!

Materiales: Reboard + Pintura fluor.

Carlos Aires: Creativity and Project management. Elena de Andrés Martín: Sketches and artistic illustrations. Amaya Lozano and Sandra Jerez: Set up and Visual Merchandising. Aires Photo Spirit: Photography.