Window display “The cross” of Arenal2 Pharmacy

Year: 2010. Location: Madrid, Spain. Title: La Cruz.

Escaparate “Escaparate “La cruz” de Farmacia Arenal2 1 Escaparate “Escaparate “La cruz” de Farmacia Arenal2 2 Escaparate “Escaparate “La cruz” de Farmacia Arenal2 3 Escaparate “Escaparate “La cruz” de Farmacia Arenal2 4 Escaparate “Escaparate “La cruz” de Farmacia Arenal2 5

The idea came from thinking about how to clearly transmit the selection of products available at the Arenal2 pharmacy. We focused on three elements: The cross, our product and the lighting. Four shop windows totally filled with products organised by category, colour and shape, where the only empty space is the outline of a cross in LEDs.

Materials: DM background + Pharmaceutical product + Strings of LEDs.

 

Carlos Aires: Creativity and Project Management. Elena de Andrés: Sketches and Ilustrations. Itziar Esteban Infantes de Borja: Set up.