Window display “Buy me an OhmyGOd necklace this Christmas”
Year: 2013. Location: Madrid, España. Title: OhmyGod Necklace.
Taking on the design of a Christmas window display is always a challenge and avoiding the clichés can be hard. This year we suggested centring the Christmas window display on the OhmyGOd Bestseller: The necklace.
In addition, we wanted a direct message, almost like a direct marketing campaign targeting this product.
We created a huge golden “necklace” to transmit the message and to present the best OhmyGOd product. The campaign was a success and the necklace was the most popular gift.
Materials: Cotton rope + Nylon thread + Gold paint + DM Wood.
Carlos Aires: Creativity and Project Management. Aires Photo Spirit: Photography.