SWAROVSKI corporate window display in El Corte Inglés
Year: 2012. Location: Department Stores El Corte Inglés in Madrid, Barcelona and Valencia. Title: Erica & Eliot around the world.
To surprise, to use the window display to do branding: that is the goal. The 2012 Olympic Games in London, its international focus and the diversity of its visitors were the inspiration behind the portrayal of Swarovski’s “Erica & Eliot around the world” characters and campaign. The various scenes take place on a map of the world in the window display version, or on a globe inside the store. As if through a magnifying glass and, with a notable reference to the world of comics, the transparent half-spheres show the characters and the branded product travelling around different parts of the world. In addition to the light, the rhythm and symmetry of the composition, the visual appeal is enhanced by the use of a very fresh colour scheme such as pink and green.
Materials: Laquered DM Wood + Polyurethane + Forex + White opa Methacrylate + round fluorescent + LED stripes + vinyl + PVC´s semi spheres + metal supports + foam.
Carlos Aires: Creativity and Project Management. Elena de Andrés: Ilustrations and sketches. Silvia Teijeiro: 3D Design. Ikuo Maruyama: Photography.