Branding of Santa María Pharmacy
Brand concept: “The Temple of Health”. The name of the Street where the pharmacy is located, Calle Santa María, becomes the name of the brand. The Monastery of Sant Cugat del Vallés, the main tourist attraction of the area, was the inspiration for creating the concept. That’s how the “Temple of Health” was born. The product as the protagonist. The “saints” of the field of Medicine tell the stories of the brand. The Landscapes of Klimt envelop us in a chic and romantic image of nature.
Carlos Aires: Creativity and Project Management. Elena de Andrés: Illustrations. Natalia Aires: Art Direction and Graphic Design. Patricia Francés: Project Management.