Visual Marketing: Marketing applied to the Image
The reason why visual marketing enjoys such credibility is that 90% of the information our brain receives is visually perceived.
“Memory is formed based on visual images. The clearer the image, the more prominent a position the memory in our brain. This is what we call "positioning". Hence, the clarity of the image is closely linked to sales. Or to put it more plainly, the brands that sell most are the ones that convey the clearest image.
Our wellspring, therefore, is image-applied marketing. Our first project in sales was a window displays campaign and we spent many years making window displays, then came visual merchandising projects, creative marketing actions at the point of sale, graphic campaigns and corporate image, and so on. We strive to provide a coherent solution to commercial presentation by paying special attention to the space, the product, the price perception, and the target audience. And on top of all that, we want everything to be visible in an instant, as we all prize quality in our first impression."
Carlos Aires, creator of MARKETING-JAZZ.
![Window display and Communication campagin “Rita” for OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-joyeria-ohmygod-rita-marketing-jazz-00.jpg)
“Rita” for OhmyGOd. 2014. Madrid, Spain.
![Corporate image of Boticana Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-farmacia-boticana-marketing-jazz-00.jpg)
Corporate image of Boticana Pharmacy. 2014. Jaén, Spain.
![“Pink Flamingos” window display for OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-joyeria-ohmygod-pink-flamingos-00.jpg)
“Pink Flamingos” window display for OhmyGOd. 2013. Madrid.
![Escaparates para locales vacíos C.C Plaza Éboli](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-local-vacio-centro-comercial-plazaeboli-marketing-jazz-00.jpg)
Window displays for vacant premises at Plaza Éboli shopping mall. 2013. Madrid.
![Nombre e imagen corporativa Farmacia Hermosa](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-farmacia-hermosa-marketing-jazz-00.jpg)
Branding of Farmacia Hermosa. 2013. Jaén, España.
![Imagen gráfica para Centro Médico y Estético Viera y Clavijo](http://www.marketing-jazz.com/assets/images/marketing-visual/imagen-grafica-centro-medico-viera-y-clavijo-marketing-jazz-00.jpg)
Graphic Campaign Medic and aesthetic Center Viera and Clavijo. 2013. Tenerife, España.
![Escaparates y Visual Merchandising locales vacíos C.C. Pza Éboli](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparates-centro-comercial-locales-vacios-plaza-eboli-marketing-jazz-00.jpg)
Windows and Visual Merchandising for vacant outlets at Plaza Éboli shopping mall. 2013. Madrid, España.
![Imagen corporativa Farmacia del Palau](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-farmacia-palau-marketing-jazz-00.jpg)
Corporate image of Farmacia del Palau. 2013. Barcelona, España.
![Escaparate y campaña gráfica “Forever Marilyn” de OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-grafica-joyeria-ohmygod-marilyn-00.jpg)
Window display and Communication campaign “Forever Marilyn” of OhmyGOd. 2013. Madrid, España. Forever Marylin.
![Window display “Buy me an OhmyGOd necklace this Christmas”](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-navidad-joyeria-ohmygod-00.jpg)
Window display “Buy me an OhmyGOd necklace this Christmas”. 2013. Madrid, España. OhmyGod Necklace.
![](http://www.marketing-jazz.com/assets/images/miniaturas/marketing-jazz_swarovski-proyecto.jpg)
SWAROVSKI corporate window display in El Corte Inglés. 2012. Department Stores El Corte Inglés in Madrid, Barcelona and Valencia. Erica & Eliot around the world.
![Window display for Lavinia “Bunch of grapes”](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-gourmet-vinos-lavinia-00.jpg)
Window display for Lavinia “Bunch of grapes”. 2012. C.C. Gran Plaza 2, Madrid. Racimo.
![Window display “The comb” of OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-joyeria-ohmygod-peineta-00.jpg)
Window display “The comb” of OhmyGOd. 2012. C.C. Gran Plaza 2, Serrano 70. Madrid. La Peineta.
![Graphic campaign OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/publicidad-grafica-joyeria-ohmygod-marketing-jazz-00.jpg)
Graphic campaign OhmyGOd. 2012. Jewelry OhmyGOd.
![Window display “Smysecret” Invisible orthodontic solutions by Smylife](http://www.marketing-jazz.com/assets/images/salud/smylife/marketing-jazz_smylife_01.jpg)
Window display “Smysecret” Invisible orthodontic solutions by Smylife. 2011. Madrid, España.
![Window display “Kyoto Garden” for SONO-OPTICA](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-sono-optica-kyoto-00.jpg)
Window display “Kyoto Garden” for SONO-OPTICA. 2011. Madrid, España. Gafas y audífonos.
![Window display “Bienvenido, Welcome” to the Santa María Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-farmacia-santa-maria-bienvenidos-00.jpg)
Window display “Bienvenido, Welcome” to the Santa María Pharmacy. 2011. Barcelona, España. Apertura Farmacia Santa Maria.
![Window display “Santa María goes back to school”](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-farmacia-santamaria-vuelta-cole-00.jpg)
Window display “Santa María goes back to school”. 2011. Barcelona, España. La Vuelta al Cole.
![Window display “The OhmyGOd fashion chess”](assets/images/marketing-visual/escaparate-joyeria-ohmygod-ajedrez-moda-00.jpg)
Window display “The OhmyGOd fashion chess”. 2011. Madrid, España.
![Window display “The cloud” for OhmyGOd”](assets/images/marketing-visual/escaparate-joyeria-ohmygod-nube-marketing-jazz-00.jpg)
Window display “The cloud” for OhmyGOd”. 2011. Madrid, Spain.
![Presentation venue of SONO-OPTICA in Hotel Palace](http://www.marketing-jazz.com/assets/images/marketing-visual/evento-presentacion-sono-optica-marketing-jazz-00.jpg)
Presentation venue of SONO-OPTICA in Hotel Palace. 2011. Hotel Palace, Madrid.
![Branding: Logotipo & Slogan para Sono-Optica](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-optica-sono-optica-marketing-jazz-00.jpg)
![Window display “Health gift” of Arenal 2 Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-navidad-farmacia-arenal2-marketing-jazz-00.jpg)
Window display “Health gift” of Arenal 2 Pharmacy. 2010. Madrid, Spain.
![Window display “Welcome to LIERAC” Arenal2 Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-cosmetica-lierac-farmacia-arenal2-marketing-jazz-00.jpg)
Window display “Welcome to LIERAC” Arenal2 Pharmacy. 2010. Madrid. Lierac.
![Window display “The cross” of Arenal2 Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-cruz-medicamentos-farmacia-arenal2-marketing-jazz-00.jpg)
Window display “The cross” of Arenal2 Pharmacy. 2010. Madrid, Spain. La Cruz.
![Window display “Aftersun” of OhmyGOd](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-verano-joyeria-ohmygod-marketing-jazz-00.jpg)
Window display “Aftersun” of OhmyGOd. 2010. Madrid, España. Aftersun.
![Window display “The OhmyGOd Daisy”](http://www.marketing-jazz.com/assets/images/marketing-visual/escaparate-primavera-joyeria-ohmygod-marketing-jazz-00.jpg)
Window display “The OhmyGOd Daisy”. 2010. Madrid, España. La Margarita.
![Branding of Santa María Pharmacy](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-farmacia-santamaria-marketing-jazz-00.jpg)
![New corporate image for Fundación Sagardoy](http://www.marketing-jazz.com/assets/images/marketing-visual/logotipo-imagen-corporativa-fundacion-sagardoy-marketing-jazz-00.jpg)
New corporate image for Fundación Sagardoy. 2010. The words tree.
![Communications plan based on the window display for Sephora](http://www.marketing-jazz.com/assets/images/miniaturas/marketing-jazz_sephora.jpg)
Communications plan based on the window display for Sephora. 2008. Barcelona, Spain.