Visual Marketing: Marketing applied to the Image

The reason why visual marketing enjoys such credibility is that 90% of the information our brain receives is visually perceived.

“Memory is formed based on visual images. The clearer the image, the more prominent a position the memory in our brain. This is what we call "positioning". Hence, the clarity of the image is closely linked to sales. Or to put it more plainly, the brands that sell most are the ones that convey the clearest image.

Our wellspring, therefore, is image-applied marketing.  Our first project in sales was a window displays campaign and we spent many years making window displays, then came visual merchandising projects, creative marketing actions at the point of sale, graphic campaigns and corporate image, and so on. We strive to provide a coherent solution to commercial presentation by paying special attention to the space, the product, the price perception, and the target audience. And on top of all that, we want everything to be visible in an instant, as we all prize quality in our first impression."

Carlos Aires, creator of MARKETING-JAZZ.