Male fashion multi-brand store for Yusty

Year: 2009. Sales Area: 140m2. Location: Madrid, Spain.

Creation of a new focus for a traditional multi-brand fashion boutique.



Among the many window displays that I designed for YUSTY there was one entitled "kubik" which was a great success, a window display based on using a bucket as a light support and in the perimeter light.  The opportunity to innovate inside the store came with the project for the new shop in the Zielo de Pozuelo shopping centre. 

We won the tender over other architectural studios by basing our proposal on the "kubik” window dressing project. The result is a store designed with current Visual Merchandising principles.  A store created from different sales scenarios and a central area to provide customer service, one of the brand's key values.

Two entrance doors, five internal window displays, different cubic platforms to present the product in the most flexible way possible. A sales area projecting image clarity for a high-level multi-brand selection where light is designed to make YUSTY customers feel and look good. With an appropriate mix of "eco" and "sophisticated" materials.

Carlos Aires: Creativity, design and overall Project management. Elena de Andrés: Illustrations and sketches. Alejandro Andreu: 3D Design. Aires Photo Spirit: Photography.