The first sample-book showroom of Casa Decor

Year: 2009. Location: Madrid.

This was the first time that Casa Decor had decided to set up a showroom. We created a visual exhibition unit to create 60 mini-window displays with an artistic and creative touch.

The idea arose from the need to convey clearly the attributes and sensations of each of the products and brands taking part in the 2009 trade fair Casa Decor Madrid.

This was the first time that Casa Decor had decided to have a showroom, a space in which visitors could meet with the contacts of all of the firms that had worked on creating the many and varied spaces of Casa Decor.

I opted for designing a Show Room based on animaginary musical score. A space designed with the principles of Visual Merchandising, in which the brands and products appear framed according to their importance and arranged as if they were musical notes along three pentagrams that ran around the entire perimeter of the Show Room.

We created a visual exhibition unit to create 60 mini-window displays with an artistic and creative touch. It was not easy, but we managed it!

Carlos Aires: Creativity, design and overall Project management. Elena de Andrés: Illustrations and sketches. Aires Photo Spirit: Photography.