The first RDI´s Stand at Euroshop
Año: 2013. Superficie de venta: 12m2. Ubicación: Dusseldorf, Germany.
The DNA of the Retail Designer. A monument, a sculpture the ” genetic code ” that binds people passionate about retail… is it within you?
Euroshop is the leading retail fair in the world and this year took place last Febraury in Düsseldorf , Germany. In Euroshop you will find the major players in the retail sector. It is a motor of ideas, innovations , solutions, contacts , business. For trade in dialogue with the future.
Inspiration comes after wondering: “What kind of professionals, form this profession? What is the profile of the professionals involved in retail? Who is the Retail Design Institute? What unites them? It is because they have it in their DNA?
The passion for raising standards of excellence in the design of commercial spaces. That’s his DNA. So this concept was born. The DNA of the Retail Designer. A monument, a sculpture the ” genetic code ” that binds people passionate about retail… is it within you?
The design of the stand is a sculpture of DNA of 6 meters high and serves as a ”meeting point ”.Carlos Aires: Creativity, design and project management. Elena de Andrés: Sketches and illustrations. Domenico Reggio: Planimetry.