Design of the first franchise store of OhmyGOd, fashion jewellery
Año: 2012. Superficie de venta: 60m2. Ubicación: C.C. Gran Plaza 2. Madrid.
Conveying the image and positioning of the fashion brand clearly.Various improvements have been made since our design of the first OhmyGOd, the flagship store at 70 C/Serrano.
All the improvements aimed at clearly conveying the image and positioning of the fashion brand. Its location opposite to H&M and Zara rather than in the jewellery quarter, the creation of a large framed window display which makes it possible to create and develop visual communication campaigns which are more in tune with the world of fashion, the creation of a dressing room area which is dominated by a large full-length mirror to improve the shopping experience, and improved lighting to present the product.
Carlos Aires: Creativity and design. Elena de Andrés: Illustrations and Sketches. Silvia Tejeiro: Planimetry and 3D Design. Ikuo Maruyama: Photography.