Design of the first franchise store of OhmyGOd, fashion jewellery
Año: 2012. Superficie de venta: 60m2. Ubicación: C.C. Gran Plaza 2. Madrid.
Conveying the image and positioning of the fashion brand clearly.
Various improvements have been made since our design of the first OhmyGOd, the flagship store at 70 C/Serrano.
All the improvements aimed at clearly conveying the image and positioning of the fashion brand. Its location opposite to H&M and Zara rather than in the jewellery quarter, the creation of a large framed window display which makes it possible to create and develop visual communication campaigns which are more in tune with the world of fashion, the creation of a dressing room area which is dominated by a large full-length mirror to improve the shopping experience, and improved lighting to present the product.
Carlos Aires: Creativity and design. Elena de Andrés: Illustrations and Sketches. Silvia Tejeiro: Planimetry and 3D Design. Ikuo Maruyama: Photography.