Pharmacy store design Oui Pharmacie, très chic
Year: 2015. Sales Area: 94m2. Location: Madrid, Spain.
The first pharmacy with an entirely French name in the Spanish pharmacy market.
The brand Oui Pharmacie takes its inspiration from the juxtaposition of the passion for high-quality skin care cosmetics in the French tradition and its location in the residential street of Arturo Soria, very close to the Lycee Français and the L’Oréal laboratories.
I still remember as if it was yesterday the first day that I met Lorena Peñalver, the pharmacy’s proprietor. She was already familiar with our work in the field of fashion jewellery and she was a huge fan of our store “OhmyGod”. What she wanted was to set up her first pharmacy and she was looking for an original project, one that would be different, cool and youthful, in short, one that her target customer would feel identified with.
The premises was an old bank branch and it was situated on the ground floor of a residential complex. Access to it was far from easy and it had low visibility from street level. It was not easy to see how an attractive sales proposition could be created from this.
Something novel was called for. And we found the common thread in Lorena’s passion for French cosmetics, the Lycee Français nearby and the L’Oréal Laboratories just a stone’s throw away. That’s how we came up with the name “Oui Pharmacie”. We suggested creating an Eiffel Tower whose height would reach two storeys to grab people’s attention. In the end, the owners of the building offered to remove the common property wall.
We designed an outer space of the pharmacy where events could be held for customers and laboratories. Inside, we have devoted the central space and one room with a shop window to the exterior to selling and providing beauty treatments since we want to clearly convey the pharmacy’s mission.
The wellness wall is presided over by three artistic illustrations inspired by the French woman at the turn of the century. The flooring is a ceramic paved surface that imitates the motif of French “Versailles” parquet.
The display cabinets are inspired by perfume bottles while the window display furnishings are supported by trestles, and to present the range of skin nourishing products we have created supports in the shape of macaroons, the famous French confectionery.
Oui Pharmacie c’est très chic.
Carlos Aires: Creativity, designg and project management. Elena de Andrés: Artistic illustrations and sketches. Natalia Aires: Corporate image. Silvia Teijeiro: 3D design. Domenico Reggio and Lucía Esteban: Technical design. Silvia Bellisco: Visual Merchandising. Ikuo Maruyama: Photography.