Magistral Pharmacy, you’ll like it!
Year: 2015. Sales Area: 50. Location: Murcia, España.
The result is a very pretty pharmacy, warm, cheerful, functional and contemporary with a touch of magic in its ceiling.
The origin of the “Magistral” brand is in the union of the founding father’s speciality with his daughter’s focus on beauty.
Situated in a pedestrian-only street in the old town of Murcia, it was clear to use that we had to “bring the pharmacy onto the street”, make it more visible and enticing, so that anyone passing it would want to go in, without even thinking about it.
One of the first challenges was to work out the design of the shopfront and signboard, as this was a listed property. We wanted the pharmacy’s image to stay clear and attractive even when there were customers inside. We came to the conclusion that since space was limited we could only achieve this effect if we re-designed the ceiling.
The ceiling features iconic images representing several elements of formulating a pharmaceutical product and it became the central theme to tell the story of the Farmacia Magistral brand concept. An oak floor contributed elegance and warmth to the sales space. With the design of the wall furnishings and fittings we achieved a balance between image and density of product display.
For the presentation of products on special offer we designed a central island that uses the brand colour scheme to draw attention to itself.
Another key aspect of the design of this pharmacy has been the use of the columns to offer services. Thus, on the wall of the cosmetics section, we have created a make-up zone while on the wellness section wall there is a baby-weighing station and also a blood-pressure measuring station. Magistral Pharmacy: it will please you!
Carlos Aires: Creativity, design and project management. Elena de Andrés: Illustrations and sketches. Natalia Aires: Corporate image. Silvia Teijeiro: 3D design. Lucía Esteban: Technical design. Silvia Bellisco: Visual Merchandising. Ikuo Maruyama: Photography.