Garros Pharmacy, a bond, pills and 24 hours of action
Year: 2014. Sales Area: 76m2. Location: Lérida, Spain.
Creative redesign of the landmark 24-hour pharmacy in Lérida.
The situation was ideal: a health clinic opposite, one of the city’s main streets and a client looking to do something different. Without building work and without closing the pharmacy. Quite a challenge.
As it was a redesign project, we focussed on pinpointing the part of the pharmacy that when changed would create a greater impact on sales and brand image. That was clear to us: the façade.
We thought that having a pharmacy opposite a health clinic was a like a gift, a “gift for your health”. Hence the bond. And we wanted a special bond; a bond in motion, clean and metallic blue. We now had the concept, so the next step was to give it continuity, which is why we took the metallic bond inside.
The other key elements in the project were pill-shaped illuminated units to promote products. A change in the colour of the store. A better organisation of space and more clarity when presenting the product.
Carlos Aires: Creativity, Visual Merchandising and Project Management. Elena de Andrés: Illustrations and Sketches. Natalia Aires: Graphic design and corporate identity. Domenico Reggio: Planimetry. Ikuo Maruyama: Photography.