I+ Prada, The Flagship of the Farmacia I+ chain

Year: 2018. Location: Puerto de Santa María, Spain.

In 2015, our Farmacia I+ project was awarded 1st Place in the Pharmacy category of the 45th International Store Design Awards. We set the bar high. How can we maintain that standard? By creating a signature pharmacy for the chain: a flagship pharmacy.

01 fachada Farmacia flagship farmacias i+  Marketing-Jazz 02 Farmacia Prada i+Puerto Sta Maria  Marketing-Jazz copia 03 Farmacia i+Puerto Santa Maria Prada por  Marketing-Jazz 04 Zona dermo Farmacia Prada i+por  Marketing-Jazz 05 Renovada Farmacia Prada cadena i+por  Marketing-Jazz 06 Zona botiquin Farmacia Prada  Marketing-Jazz 07 Mostradores Farmacia Prada por  Marketing-Jazz 08 Zona venta Farmacia Prada por  Marketing-Jazz 09 Farmacia Puerto Santa Maria por  Marketing-Jazz 10 Zona infantil Farmacia i+Prada por  Marketing-Jazz 11 Patio interior Farmacia i+Prada por  Marketing-Jazz 12 Zona atencion farmacetutica Farmacia Prada por  Marketing-Jazz

The pharmacy is located in a protected house in the historic centre of El Puerto (de Santa María).  It was a small pharmacy, centred around a counter, with period furniture, high ceilings and a cement tile floor. In the interior was an Andalusian patio that had fallen into disuse, and a whole part of the building that was run down. 

Faithful to our way of understanding retail branding, we were left with the soul of the space and from there we applied the brand concept we designed for the Farmacia I+ chain:  Your health adds more. 

Protected façade.  Nothing on the outside, everything happening inside.  From the interior to the exterior.  This was the design approach for the space. 
On entering, the feeling is wow!  An area with a clear path to the counters, to the right and to the back.  A specialist skin cosmetics area made from the original period furniture and a floor of restored cement tiles.  The counter and the front part with the word “Consulting I+” displays the vocation of personalised pharmaceutical service. Everything is blended in with the modern design of the Farmacia I+ chain. 

Stepping into the Andalusian patio is magical. The arches and columns provide elegance, tradition and majesty.  We decided to leave the interior free of furniture to allow customers to walk around.  The first counter is for the elderly or those of reduced mobility.  You can sit down while being served. 

The back wall is dedicated to medications and gives access to the back room and the office for the registered pharmacist, Gonzalo Prada.  On the left wall for natural medicine, a braid of strips of different widths serves as a support to display the product.  While also providing visibility to the premises dedicated to the clinical analysis laboratory: One of the differential features of this integrated health service
The coldest area has proved to be the most appropriate for entertaining children.  A clear area for mums, prams and children to enjoy their purchase and be cared for in a professional manner. 

The lighting is very important to make the customers feel at ease, and the wealth of detail in the design can be clearly seen.  An optimal combination of both natural and artificial lighting.  The latter is provided by LEDs incorporated into the furniture via runners with LED projectors. 

The materials used play a key role in the points of contact with the customer for the desired shopping experience: a combination of large format porcelain flooring of Italian origin with original cement tiles.  The walls are decorated using Dibon, ash and MDF lacquered in white.  The counters are of lacquered white MDF.  This is a warm, professional and natural pharmacy, unique and contemporary in character.  

This is our I+ Prada, the flagship of the Farmacia I+ chain.

Carlos Aires: Strategy and retail creativity, design and general management. Elena de Andrés: Sketches and artistic illustrations. Xiang Sun: Technical design. Manuel Fernandez-Prada : Project architect. Visual Merchandising: Pharmacy I+ Team and Carlos Aires. Photography: Ikuo Maruyama. Customised furniture: Artdemob. Lighting: Aurora Lighting. Porcelain flooring: Aspavisa.